Sales and Marketing
Executing strategic marketing and sales initiatives to ensure successful product launches, effective communication with healthcare providers, and sustainable commercial growth.
Driving Commercial Success and Market Presence
We do
- Market analysis
- Product positioning
- Promotional campaign development
- Product lifecycle management
- Regulatory/medical marketing support
We aim
- Execute marketing strategy in the field
- Medical visits to prescribers
- Relationship building with professionals
- Achieving commercial KPIs (revenue, coverage, share)
- Field reporting and feedback loops
We grant
- Implementation of operational marketing plans
- Organization of training and pitches
- Feedback integration
- Coordinated product launches
We use
- CRM for contact management
- Business Intelligence for tracking KPIs
- E-marketing platforms (email, webinars)
- Continuing education for scientific updates
We assess (Key Performance Indicators - KPIs)
- Marketing KPIs: awareness, prescription rates, engagement
- Sales KPIs: revenue, visit frequency, qualitative feedback
We Monitor
- Compliance with regulations
- Digital customer relations
- Competitive landscape (generics, biosimilars)
- Value creation beyond the drug (support programs)
We Do More
From business growth to patient safety, explore the additional services that make our healthcare ecosystem complete.
